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宗馥莉旗下啵啵汽水铺销售遇冷：直播62场 销售额不足10万_我的网站

一 |     8月26日消息，据第三方电商监测机构灰豚数据最新统计，今年6月1日至8月25日，宗馥莉主导的宏胜集团全新饮品线上阵地——抖音啵啵汽水铺，交出了一份平淡的线上答卷。    New Delhi, Oct 17 (UNI) Prime Minister Narendra Modi on Monday released the 12th instalment amount of Rs 16,000 crore to eligible farmers under the Pradhan Mantri Kisan Samman Nidhi (PM-KISAN) through Direct Benefit Transfer.

He inaugurated a two-day event 'PM Kisan Samman Sammelan' at Indian Agricultural Research Institute.

Addressing the gathering, the prime minister said, "I congratulate the farmers and their family members for having received the 12th installment today under Pradhan Mantri Kisan Samman Nidhi through Direct Benefit Transfer ahead of Deepawali."

Under the scheme, eligible farmer families are provided a benefit of Rs 6000 per year in three equal instalments of Rs 2,000 each.

So far, eligible farmer families have received benefits of more than Rs 2 lakh crore under PM-KISAN.

The Prime Minister termed the scheme a transformational initiative.

During the event, Modi also inaugurated 600 Pradan Mantri Kisan Samruddhi Kendras (PMKSK) under the Ministry of Chemicals and Fertilizers.

Under the scheme, the fertilizer retail shops in the country will be converted into Pradan Mantri Kisan Samruddhi Kendras in a phased manner.

Pradan Mantri Kisan Samruddhi Kendras will cater to a wide variety of needs of the farmers and provide agri-inputs (fertilizers, seeds, implements); testing facilities for soil, seeds, fertilizers; generate awareness among farmers; provide information regarding various government schemes and ensure regular capacity building of retailers at block and district level outlets, the PMO said.

More than 3 lakh retail fertilizer shops are planned to be converted into PMKSK.

"From today, the work will start to convert over 3.15 lakh fertilizer shops into Pradhan Mantri Samruddhi Kendras. These Kendras will be a one stop solution catering to all requirements of our annadatas," the Prime Minister said.

The Prime Minister also launched Bharat Urea Bags, which will help companies market fertilizers under the single brand name Bharat.

"Through One Nation One Fertilizer, urea will now be available under one brand name - Bharat. This will ensure farmers do not undergo confusion and there is consistency in the quality of fertilizers," the Prime Minister said.

The Prime Minister also inaugurated the Agri Startup Conclave and Exhibition.



About 300 startups will showcase their innovation related to Precision Farming, Post-Harvest and Value Add Solutions, Allied Agriculture, Waste to Wealth, Mechanisation for Small Farmers, Supply Chain Management, Argi-Logistic, among others.

The platform would facilitate startups to interact with farmers, FPOs, agri-experts, corporates etc. Startups will also share their experience and interact with other stakeholders in technical sessions.

During the event, Modi also launched ‘Indian Edge’, an e-magazine on fertilizer.

It will provide information on domestic and international fertilizer scenarios, including recent developments, price trends analysis, availability and consumption, success stories of farmers, among others.

UNI ASU SY。    短短三个多月时间，店铺累计开播62场直播，整体直播销售额仅维持在5万-10万元区间，全店累计销售额也仅为10万-25万元。     从店铺基础运营数据来看，啵啵汽水铺目前仍处于初期试水阶段，规模化增长尚未启动。

二 |     

    截至8月26日，该抖音店铺粉丝数仅920人，私域流量积淀薄弱。

三 | 产品布局上，店铺上架商品不足5款，核心营收与销量完全依赖单品支撑。

四 |     其中主打产品宏胜KELLYONE果然啵啵西柚柠檬味果汁汽水表现最佳，店内销量区间为2500-5000件，是店铺唯一破两千销量的单品；     另一款无糖茶饮料销量仅500-1000件，其余在售单品销量均不足500件，产品矩阵缺乏梯度，难以带动整体销量提升。    价格层面，店铺商品整体客单价锁定10-50元档位，看似贴合大众饮品消费区间，实则依赖整箱规格拉高客单，剔除整箱批发属性后，单件饮品实际售价为3-6元。    为直观体现赛道差距，对比同一监测周期内行业头部品牌元气森林抖音官方旗舰店数据，两者业绩形成反差。    元气森林同期线上销售额达千万元级别，整体销量区间高达25万-50万件，是啵啵汽水铺的数十倍。    在同等10-50元价格档位下，元气森林搭建了成熟的全域带货体系，累计联动2189位达人布局分销渠道，形成直播、短视频、商品卡三足鼎立的流量格局，其中直播销售占比46.2%、短视频带货占比35.1%。

五 |     据了解，果然啵啵新品是宗馥莉赋能KELLYONE品牌、推动宏胜集团品牌升级的关键布局，承载着品牌摆脱代工标签、深耕自有饮品赛道的核心期待。    此前在6月2日，抖音啵啵汽水铺正式上线，成为该新品线上核心销售与品牌曝光阵地，也是宏胜集团试水抖音电商、拥抱新媒体零售的重要尝试。

六 |     公开资料显示，宏胜集团早年是娃哈哈核心代工厂，长期依托代工业务稳步发展，后续逐步剥离代工属性，发力自有品牌独立化运营，KELLYONE便是集团高端化、品牌化转型的核心载体。    

七 |

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